Here it is the second picture of the "Be Original" campaign by Elle Decor Italia that aims to make the public aware of the values of an original design piece. Through Elle Decor, design is talking to the third but not least party of his life: the people. That means you and me.
An original piece is culture.
Is there anything better than Le Corbusier's longue chair to exemplify this sentence? Designed in 1928 and produced by Cassina , the LC4 Chaise Longue (or "long chair" in English) was dubbed the "relaxing machine" because of the way it mirrors the body's natural curves while appearing to float above its supports. An infinite number of sitting angles are achievable with the LC4, as the moveable frame adjusts along the base, from upright to full recline. The LC4 is included in the permanent collection of the Moma in New York. Each piece is signed and numbered and, as a product of Cassina's Masters Collection, is manufactured by Cassina under exclusive worldwide license from the Le Corbusier Foundation.