URBAN JUNGLE BLOGGERS | Green in the Replay Store


Here we are with my third Urban Jungle gang. Dear Judith and Igor invited to go beyond our yard and search in the city for "social urban jungles", nests of nature cultivated in cafés, shops and restaurant. In Barcelona, I have no doubt my favourite ones belongs to Replay Flagship Store in Passeig de Gracia.
The store designed by Florentine architectural firm Studio10 reinterprets the concepts already applied to the brand’s spaces in Milan and Florence of creating first a mental and emotional island to the hustle and bustle of the busiest commercial street of the city and offering people a meaningful emotional experience that goes beyond the usual "pick, buy and move on" one.


While walking down the Passeig, it impossible not to stop at least for a second and indulge in front of the lush vertical gardens that create the store windows: a jungle of several Philodendron species (P. scandens, P. giganteum, P. erubescens),  ferns, Polypodium and many more that extends for more than 100 m2, with waterfall and sculptures. 


Entering the store is a relaxing experience as you suddenly feel in another place, thanks to the sound of the water falling down and the humid verdant surroundings. From the entrance your attention is captured by another another hanging garden located at the rear of the store, in the patio.

 

Here, the industrial look typical to the Replay brand is also expressed by an extensive use of steel but in blocks, some of which become random containers for several plants. In this way, the courtyard is transformed into a sort of grand glass box stage of lush green foliage.
 

The vertical gardens were designed by Swedish landscape architect Michael Hellgren. Urban Jungle Bloggers, hope you enjoyed it!

9 comments:

  1. What a cool space - a real urban jungle!!! Thanks for joining us my dear!

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    1. It really is! A paradise in the city center! <3

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  2. This is wonderful! It's a great urban jungle find in a fantastic town!

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    1. Happy you liked it Tina! It's really an amazing feeling to enter the store, a real relief from the crowd and traffic and so regenerating!

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  3. Beautiful jungle, really! Replay store here in my city (Bologna -Italy) is nothing spectacular as this. I wish I had such walls at home near the window, linke in picture 1 and 2.

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    1. Stefania, nemmeno ad la loro sede di Asolo è così e credo che in Italia l'unica giungla sia quella di Milano... ovviamente! I giardini verticali sono una meraviglia ma ancora così costosi che solo grandi aziende come Replay o Diesel se li possono permettere. SIgh.. ma chissà, un giorno...

      Elena x

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  4. Oh I definitely enjoyed your tour through this wonderful urban jungle, Elena! I can almost hear the water falling and smell the tropical plants through your beautiful pictures. Also love the industrial look, such a nice job of this Swedish(!) designer. Thanks for sharing this cool urban jungle with us today! xx

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    1. I am very happy you enjoyed it Judith! I have been wondering around for a while in the city, checking recommendations with friends to get the UJB spot in Barcelona: I thought you all would have enjoyed it a lot. : )

      And yes..Sweden again...Cannot really help, can I? ; )

      Elena xx

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  5. This is one cool shop design. Like Judith, I can also "almost hear the water falling and smell the tropical plants through your beautiful pictures"... Thank you for sharing...

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