I'm back from Stockholm and have now some time to share with you part
of the beautiful things we saw during our
Design Bloggers Tour. It was
an amazing experience
in toto: the Swedish capital is so vibrant
and, surely, we had the chance of visiting during one of the best
moments because of the
Stockholm Furniture & Light Fair and the
Design Week.
One of the things I loved most was we could actually meet the "minds"
behind some of the companies I heart and, luckily, the designers behind
some of my favourite objects. This was the case during our visit at
Asplund, one of the most fascinating interior stores in town. Here,
before relaxing with a delicious Turkish dinner, we were given a tour by
two of the studios that collaborate with them.
Having a piece
explained by the very voice of its creator is something extremely
interesting for many reasons: the designer guides you through his/her
intellectual journey; explains how the primeval idea interacts with the
production of the object and how this can sometime change the final
output. Also, we could understand why that specific combination of
materials was chosen and, something "outsiders" always forget, the
fundamental exchange and interaction with the commissioner.




Johan Ridderstråle of the award-winning studio
Broberg&Ridderstråle talked to us about the products they developed with Asplund, such as the Luc storage system and their rugs for the
Capture by Nature collection, as well as about the Tati series. One of my favourites, Tati combines the elegant simplicity - in the core of
Asplund selection - with the possibility of personalizing the object in many ways through the different materials and frame finishings. Infact, the frames are made of lacquered
metal and the tabletops are available in wood, leather, metal, Carrara
marble or slate.
This series consists of a nest of tables — coffee table, side table
and vanity table — all of which slide together beautifully. There is also a clothes hanger - perfect as a display in a store or for the intimate selection of our favourite items at home. A big table has been added recently and new products could be added in the next future.
Broberg&Ridderstråle's work is very recognizable for the rational approach and the witty twist they always give to their designs (Leaf Lamp for
Muuto is an example of this). Nevertheless, their production is characterized by great elegance and a particular emotional patina.